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LaVar Ball and the “How dare you believe in yourself so much” folks that hate the movement.


By: Michael Cubit

Is Lavar Ball an attention seeking egotistical parent or is he a marketing genius disguised as a proud African American father? The question can be answered in a number of ways, but first, let’s review some incidents that have to cause his popularity to rise. One of the first comments was that he could be Michael Jordan 1 on 1, which in that same year he averaged 2 points per game in college while Michael was averaging 27 points per game in the NBA. Another statement uttered was that his son could be Steph Curry following that up by telling big name endorsers like Nike and Under Armour, his kids were worth a billion dollars. He quotes” A billion dollars, it has to be there that’s our number, a billion, straight out the the gate. And you don’t even have to give it to me all up front . Give us 100 mil over 10 years .” Statements like that would usually seem ludicrous, but the fact that he sold over 5000 units (2.5 million dollars) in 4 hours make his radical comments justifiable. Yes, the price points are high and Lonzo does not have the experience or credibility to warrant a major shoe deal. The more important part we should acknowledge is that an African American father owns a shoe company that has the potential to compete with the big name brands of the world. Its statement expands beyond money with cultural power and influence on black youth that will further shift the next generation into entrepreneurship. That’s why I support his movement, his confidence, and ability to shift a paradigm for the betterment of black people.

Michael can be contacted at:

1michaelcubit@gmail.com

 


May 8, 2017
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